The Güey Back Machine: Mars Blackmon

“Money, it’s gotta be the shoes!”  Who could forget those famous lines uttered by Mars Blackmon (Spike Lee) as he teamed with Michael Jordan in those classic commercials?  Nike helped usher in a new era of sports marketing with high cost production and A-list directors.  It’s funny that Michael Jordan never set out to be a global icon (cough, Lebron, cough); the creative marketing of Nike and Jordan’s brilliant play made his name a brand that is still being used today.  Of course, it helped to have a great pitch/hype man in Mars.



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